Charlottesville Hotel Guide

Standing Partnership's picks of must-read links for the week 

1. Overwhelmed by Twitter? This article shares some helpful tips on finding the right people to follow. 
2. Health care communicators take note: a new study reveals the power of text messaging as an effective communications tool for motivating patients to adopt healthy behaviors. 
3. Arianna Huffington, creator of The Huffington Post, may be "the patron saint of new media and the one person who's figured out the future of journalism." However, according to Newsweek, that future isn't going to be easy, due to the challenging online-media revenue model.
4. Urging your C-suite to embrace social media? Here's a great overview of relevant Twitter lists for them to follow.
5. Although it may be a little late to join the party this year, keep this Brandweek article (on leveraging back-to-school season) in mind during 2011 planning.
6. Lots of great lessons in this tell-it-like-it-is post: "Why Do So Many Companies Suck at Social Media?" from the Online Marketing Blog, shared via @suzannehenry.
7. And for a little Friday fun ... the folks at Ragan help you analyze whether you or your team members are the Batman, Flash or maybe even Wonder Woman of your communications team.